Lionsgate Studios Want to turn YA Dystopias The Hunger Games and Divergent into Theme Parks

Monday, 02 November 2015 - 5:23PM
The Hunger Games
Divergent
Monday, 02 November 2015 - 5:23PM
Lionsgate Studios Want to turn YA Dystopias The Hunger Games and Divergent into Theme Parks
Just as you thought The Hunger Games saga was drawing to the close with this month's release of Mockingjay Pt. 2, it turns out that Lionsgate studios have got big plans to enter the theme park business. Lionsgate, who are also responsible for other YA series including Divergent and Twilight are reportedly planning to bring their teenage angst to you in physical form with two major theme parks in a big push to capitalize on their broad range of movie franchises.

According to the New York Times, Lionsgate is planning parks for the US and China with Atlanta hosting the US site and Macau playing host to the Chinese chapter. While the studio has a fair number of titles to draw on for inspiration when developing attractions for the parks, it's The Hunger Games that is widely expected to feature front and center at both destinations.



Here's what Lionsgate's Chief Brand Officer Tim Palen had to say on the venture:

Opening quote
The more we thought about it, the more we realized there was a major opportunity - not just to create something smart and captivating that 'Hunger Games' fans would love, but to bring all of our franchises alive in new ways.
Closing quote

In addition to The Hunger Games, Divergent and Twilight, Lionsgate are also planning attractions centered on their 'Step Up' and 'Now You See Me' properties. But there's so much more than teen love triangles, dancing and magic tricks.

Lionsgate also possesses the Expendables franchise, which would be a no-brainer when it comes to a fast-paced action rollercoaster. Other opportunities include zombie dodging a la 'Warm Bodies', or you could go the whole hog and create a zero gravity Battle School based on the Ender's Game movie.

There's certainly a lot opportunity for inspiration, but you have to wonder whether anything other than The Hunger Games has enough brand power to make this a venture capable of rivalling the likes of Disney and Universal. Speaking of Universal, the report states that Lionsgate had pitched some Hunger Games-themed rides to Universal Studios, but park execs were not particularly enamored by the ideas. 

Lionsgate's Avatron Smart Park is scheduled to open in Atlanta by 2019.
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The Hunger Games
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