Hasbro and Paramount Confirm Cinematic Universe for Toy Franchises

Tuesday, 15 December 2015 - 1:23PM
Transformers
Tuesday, 15 December 2015 - 1:23PM
Hasbro and Paramount Confirm Cinematic Universe for Toy Franchises
Hasbro and Paramount have just closed a huge deal for a cinematic universe using five Hasbro properties: G.I. Joe, Micronauts, Visionaries, M.A.S.K. and ROM. They've also established a Transformers-style writers' room, headed by Akiva Goldsman, who was previously set to write the next Transformers movie.

I realize that you can't really go wrong with an interconnected universe these days, but it's odd that the press release states they were inspired by the "success" of the Transformers writers' room. They came up with ideas, including a plot for Transformers 5 and an animated Cyberton movie, but none of those movies have even been written yet, so who knows if they will be good and/or profitable. 

In any case, they were also motivated to make this deal as a result of the success (financial success, at least) of the cinematic G.I. Joe reboot back in 2013, which starred Channing Tatum and The Rock. So now they are focusing on G.I. Joe first, with Goldsman heading up the G.I. Joe and Micronauts projects, but it is unclear whether the franchise will continue with the 2013 iteration or reboot yet again.

Read the full press release below:

Opening quote
Paramount Pictures and Hasbro, Inc. announced a groundbreaking deal today to collaborate on feature films for five of Hasbro's iconic properties. Under the agreement, Paramount and Allspark Pictures, Hasbro's film label, will establish a cross-property interconnected onscreen universe, featuring the deep stories and great characters from Hasbro brands G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM.
 
"Paramount and Hasbro have had a longstanding relationship and we're proud of the success we've enjoyed on the 'TRANSFORMERS' and 'G.I. JOE,' franchises," said Brad Grey, Chairman and CEO of Paramount Pictures. "We're excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds."
 
Allspark Pictures, Hasbro's film label, will produce the films and Brian Goldner (Chairman, President and CEO, Hasbro), Stephen Davis (Executive Vice President and Chief Content Officer, Hasbro), and Josh Feldman (Head of Film Development, Hasbro) have worked closely with Paramount in shaping the interconnected universe for the properties. To develop the creative roadmap for G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM, Hasbro and Paramount will assemble a writer's room which will include some of the most notable creative talent in Hollywood
 
"Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected," said Brian Goldner, Chairman, President and CEO of Hasbro. "Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."
 
Rob Carlson of WME represented Hasbro in this deal.
 
The Paramount and Hasbro partnership is responsible for the worldwide blockbuster success of the "TRANSFORMERS" franchise, which has earned $3.8 billion to-date, and whose films, directed by Michael Bay, are amongst the highest grossing movies of all time; and the "G.I. JOE" franchise, which have earned more than $675 million worldwide.
Closing quote
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