Star Wars: The Force Awakens Will Probably Not Beat Avatar's Global Record

Wednesday, 13 January 2016 - 10:12AM
Star Wars
Star Wars: The Force Awakens
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Wednesday, 13 January 2016 - 10:12AM
Star Wars: The Force Awakens Will Probably Not Beat Avatar's Global Record
Sadly, it looks like Star Wars fans have their first bad news since The Force Awakens came out (unless you were upset about the Han Solo shortlist). Star Wars: The Force Awakens has been breaking seemingly every box office record in existence, reaching $1 billion in record time and becoming the #1 highest-grossing movie in North America. But now that the film has come out in China, box office analysts are predicting there is one hurdle Star Wars won't cross: Avatar's international record.

Star Wars doesn't have as much of a cultural legacy in Asia, and so isn't doing well enough in China that it is likely to beat Avatar's $2.79 billion global box office. It is officially set to beat Titanic's $2.19 billion international haul, however, and so will become the #2 highest-grossing movie of all time. Current predictions for Force Awakens vary somewhat, but tend to top out at $2.4 billion, after making $200-300 million in China.

But regardless of whether Star Wars fails to unseat James Cameron completely, everyone involved with The Force Awakens is likely very happy right now.
Opening quote
"Star Wars: The Force Awakens made its first billion in a record 12 days and has added another $700 million-plus in an additional 14 days. As in all box-office trajectories, the higher the altitude, the tougher it becomes to rack up sales at the kind of breakneck pace as in the beginning of the run," Rentrak's Paul Dergarabedian told THR.

"No matter what, the film is an absolute, all-out blockbuster without peer in terms of the sheer speed at which it has crossed all of these major box-office milestones. With very few box-office frontiers to conquer, including the $1 billion mark in North America, and a penciled-in reservation in the exclusive $2 billion club, if Force Awakens winds up sandwiched between the two biggest movies of all-time, Avatar and Titanic, no one associated with the film will be singing the Jedi blues. They'll be celebrating this dream scenario result."
Closing quote

The Force Awakens' success is a huge victory for Disney, and they're already well on track to make back the $4 billion they paid George Lucas for the franchise. In addition to the $2 billion plus gross for The Force Awakens before DVD sales, Lucasfilm has already made $600 million with their toys and consumer products, and is set to make even more with Star Wars Land. And that's all before Rogue One, Episodes VIII and IX, and the Han Solo prequel come out, plus one movie every year in perpetuity.
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