Everything We've Learnt About 10 Cloverfield Lane From the Movie's Viral Marketing

Tuesday, 09 February 2016 - 5:46PM
10 Cloverfield Lane
Tuesday, 09 February 2016 - 5:46PM
Everything We've Learnt About 10 Cloverfield Lane From the Movie's Viral Marketing
10 Cloverfield Lane has been characterized as a "blood relative" of Cloverfield, and has used the same brand of viral marketing. Through obscure websites and Easter eggs, the film is fleshing out its backstory and its relation to Cloverfield, as well as giving a detailed backstory about John Goodman's character.

From the Cloverfield augmented reality game, which came out as part of the viral campaign for Cloverfield, we know that a drilling company called Tagruato, which has appeared as an Easter egg in several J.J. Abrams films, falsely claimed to be drilling for oil at Chaui Station, which was close to New York City. A whistleblower claimed that there was no oil, but rather that they were keeping a "dark secret" there, and the station was destroyed shortly before the Cloverfield monster attacked New York City. 

Tagruato was quiet for eight years after Cloverfield came out, but sent a new email to everyone who participated in the original viral marketing last week. So in all likelihood, Tagruato is also responsible for the disaster that leads to the events of 10 Cloverfield Lane--or, more accurately, it's likely that the ending of Cloverfield is the disaster that leads to the events of 10 Cloverfield Lane.

10 Cloverfield Lane

New intel about John Goodman's character, Howard Stambler, supports this theory. He has shown up on the Tagruato website as an "Employee of the Month" at Bold Futura, a subsidiary company of Tagruato which specializes in the "design, manufacture and integration of advanced technology products for the military, arms manufacturers and space exploration organizations." So it's safe to say he may have been involved in some shady government stuff, and therefore privy to the events that led up to the Cloverfield attack.

Here's his profile on the website, which names him as a "telemetry analyst":

10 Cloverfield Lane
Opening quote
Howard will celebrate his seven-year anniversary with Bold Futura in the fall. This month, Howard's drive, commitment and refusal to accept easy answers resulted in a significant breakthrough diagnosing transmission complications with two of our governmental clients' orbiting satellites.
Closing quote

As can be seen in the above picture, his shirt has the words "Radioman 70" on it, which led good old Reddit to discover that there was an Easter egg-heavy website at radioman70.com. This redirects you to a website called "Fun and Pretty Things," which has this array of pictures as the homepage.

10 Cloverfield Lane

There's a picture of the Eiffel Tower, which we already know is significant to the film somehow. It showed up in the trailer, and was the picture on the completed puzzle that was sent out a few pieces at a time with Swamp Pop products (a drink which also showed up in the trailer) last month. And as CloverfieldClues.com notes, the photo with the letters is missing the following letters; M E G A N. And if you try to view the source code for the page, there is a warning message:
 
Opening quote
You do not belong here.     
Megan would never come here.     
I know who you are and will be tracking you.
Closing quote

And then there's the picture of Molly Ringwald sitting at her computer, a still from Pretty in Pink. I'm guessing this is John Goodman's daughter's favorite movie, because if you click on the photo and enter the passcode "Do you want to talk?" (a line of dialogue from the movie), this message appears:

Opening quote
DEAR MEGAN,
 
I HOPE THAT YOU CAN SEE THIS NOW. IVE BEEN TRYING TO EMAIL YOU AND CALL YOU, BUT YOU HAVEN'T ANSWERED. IT'S OK, I FIGURED OUT WHY – YOUR MOTHER IS BLOCKING MY EMAIL, AND SHE MADE YOU CHANGE YOUR NUMBER. I FORGIVE YOU, IT'S NOT YORU FAULT.
 
I'M SORRY ABOUT HAVING TO DECEIVE YOU WITH THIS SITE, BUT I NEEDED TO FIND A WAY AROUND YOUR MOTHER'S INTERFERENCE, AND WERE RUNNING OUT OF TIME. NOW WE CAN TALK IN CONFIDENCE WITHOUT HER FINDING OUT. IT'LL BE OUR LITTLE SECRET.
 
I NEVER WANTED YOU TO HAVE TO LEARN ABOUT SOME OF THE THINGS THAT I KNOW BUT IT'S A FATHER'S JOB TO PROTECT HIS DAUGHTER, AND I NEED TO PROTECT YOU NOW. YOUR MOTHER NEVER LISTENED TO ME. THERE WERE THINGS I SAW, IN THE NAVY, THINGS THE SOVIET'S WERE INVOLVED WITH. SHE DIDN'T BELIEVE ME. BUT SHE WILL. EVERYBODY WILL.
 
DO YOU REMEMBER HOW EVERYBODY THOUGHT THE WHOLE WORLD WAS GOING TO END WHEN IT TURNED 2000, AND I BUILT US THAT LITTLE BOMB SHELTER OUT BACK? I DON'T KNOW WHAT I WAS THINKING – THAT TINY PLACE WOULD HAVE LASTED US ABOUT A WEEK, ESPECIALLY WITH HOW MUCH YOUR MOTHER COMPLAINED ABOUT IT, NO MATTER HOW MANY TIMES I TRIED TO MAKE HER HAPPY.
 
SO THIS TIME, I DID IT RIGHT FROM THE START. IT'S HUGE, SO MUCH BIGGER THAN WHAT YOU PROBABLY REMEMBER! BUT COZY! AND I FILLED IT WITH EVERYTHING YOU LIKE! WE'LL BE SAFE DOWN THERE, HOPEFULLY FOR YEARS IF WE NEED TO. BUT I NEED YOU TO COME TO ME AS SOON AS POSSIBLE. THEY MAY ATTACK ANY DAY NOW, SO THERE'S NO TIME TO WASTE.
 
I UNDERSTAND IT MAY BE HARD FOR YOU TO GET TO ME, OR THAT THERE MIGHT NOT BE ENOUGH TIME. SO I HAD ANOTHER SAFE PLACE BUILT – JUST FOR YOU. IT'S NOT QUITE AS BIG OR NICE AS THE ONE HERE, BUT IT WILL KEEP YOU SAFE. IT'S BEEN EXPENSIVE TO BUILD, ESPECIALLY SINCE I CAN'T BE THERE WATCHING OVER THE PEOPLE I HIRED AND MAKE SURE THEY DO IT RIGHT. BUT I'M PAYING THEM ENOUGH THAT THEY BETTER. BUT NO PRICE IS TOO HIGH FOR YOU. AND IT'S NOT LIKE MONEY'S GONNA BE GOOD FOR MUCH LONGER. IT'S RIGHT NEAR YOU IN CHICAGO – DO YOU REMEMEBER YOUR GRANDMA'S OLD HOUSE NEAR THE HIGHWAY? IT'S IN THE EMPTY LOT RIGHT BEHIND THERE. IT'LL BE FINISHED ANY DAY NOW. AS SOON AS IT IS, I NEED YOU TO GET INTO IT AND LOCK THE DOORS BEHIND YOU.
 
EVEN IF YOUR MOTHER IS WATCHING CLOSELY AND YOU CAN'T REPLY, KEEP CHECKING THIS SITE AND I WILL HELP YOU PREPARE AS MUCH AS I CAN.
 
I LOVE YOU, RADIOGIRL. I JUST WANT YOU TO BE SAFE.
 
LOVE,
 
DAD
Closing quote
So it seems that Goodman's character had advance notice of the disaster about to befall New York, and told his estranged daughter to get to his bunker. Mary Elizabeth Winstead's character's name is Michelle, so I would assume that his daughter and ex-wife were both killed in the attack, and that his creepy attachment to Michelle comes from guilt and grief over his daughter.

Whew, that was complicated. Needless to say, there is a very convoluted backstory, most of which will probably not appear in the film, as was the case with Cloverfield. But it does seem to imply that the connection between Cloverfield and 10 Cloverfield Lane isn't as tenuous as we might have thought, and that the Cloverfield monster will, indeed, show up in some form or another.

10 Cloverfield Lane comes out in theaters on March 11.

Via Slashfilm.
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