Why 'Deadpool' May Make Marvel Change Its Tone on Fox Properties

Tuesday, 01 March 2016 - 7:52PM
Deadpool
Tuesday, 01 March 2016 - 7:52PM
Why 'Deadpool' May Make Marvel Change Its Tone on Fox Properties
Deadpool has been way more successful than anyone anticipated, already becoming the highest-grossing X-Men movie of all time. And while a lot of the stories on the movie's financial performance have focused on how the movie's R-rating will affect superhero movies moving forward, the film may have another unexpected byproduct: It might have forced Marvel to change course on how they treat their Fox-owned properties.

As you all know, Fox owns the film rights to several Marvel properties, most notably the X-Men, under whose umbrella Deadpool falls, and the Fantastic Four. Marvel, who is unhappy with their financial arrangement with Fox, has not been shy about sweeping these characters under the rug when it comes to the comics and merchandise that they control. Questionable and petty moves, such as removing Fox characters from merchandise where they once appeared, have shown a company that appears to have no interest in incorporating any of Fox's characters into their future plans; instead choosing to focus solely on those characters for whom they own the film rights.

But then a funny thing happened last week. In the midst of Deadpool's box office rampage, Marvel announced a new high-profile comic series to debut in June called Deadpool Vs. Gambit. Let that sink in. That's two Fox characters, both with movies to promote this year (though Gambit was postponed a few days later), that Marvel is actively promoting. This was unthinkable just last year, when Marvel famously canceled the Fantastic Four comic before the film came out in theaters in what looked like an attempt to boycott the movie (looking back on that film, we don't blame them, but at the time it wasn't cool). And it's not like there was a huge precedent for this team-up. Gambit had his heyday in the '90s, so the only reason we can think of that Marvel would feature him as the star in a new book is as a cross-promotion for his upcoming film.

Maybe Marvel's timely promotion of Fox characters it's just a coincidence, after all, it does seem to have had a pretty quick turnaround if the decision was based off of Deadpool's success. But it's quite possible that they had a feeling that Deadpool would be successful and went with their gut, swallowing their pride on their Fox characters in the hopes that a rising tide lifts all boats. Whatever their motivation is though, it's certainly good for the fans.

via GIPHY

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