Batman v Superman Is Beating Avengers in Advance Ticket Sales

Tuesday, 15 March 2016 - 11:39AM
DC Comics
Batman
Batman v Superman
Tuesday, 15 March 2016 - 11:39AM
Batman v Superman Is Beating Avengers in Advance Ticket Sales
Will Batman v Superman succeed in being Warner Bros.' answer to Avengers? According to the latest advance ticket sales, DC's superhero showdown is outpacing Marvel's record-breaking superhero team-up, which may be a good omen for its overall box office.

According to Deadline, a non-Warner Bros. analyst reported a $20-25 million haul for Batman v Superman two weeks ahead of its release, which outstrips 2012's Avengers, as well as Fox's Deadpool and Furious 7. Deadpool is less of a surprise, since it's R-rated and so is necessarily a much more niche audience (plus, it's a solo movie compared to team-up movies, which are naturally bigger events). But the fact that it's beating Furious 7 is a very good sign, considering that the sequel went on to become the sixth highest-grossing movie of all time, right behind Avengers. 

Avengers gives them the most bragging rights, considering that Batman v Superman is a naked attempt by DC to start competing with Marvel's massively successful cinematic universe. If they can beat Avengers in overall box office, it would be a huge coup for DC, especially since fans have been grumbling that DC's superhero team-up has been rushed and hasn't had as much build-up as the MCU. This would place DC right back in the game, and would show that the DCEU has some serious legs.

But we can't necessarily bank on that quite yet. Avengers went on to become the third highest-grossing movie (at the time, now unseated by Jurassic World and The Force Awakens), not only as a result of the build-up from Iron Man, Captain America, and Thor, but because there was good word-of-mouth. If Batman v Superman is a disappointment, then the box office will probably drop off after the first week or two, and it will do well, but won't compare to The Avengers. However, if it's well-received by fans, then there's a chance it could do even better at the box office than anyone is expecting. As of now, it's supposed to gross about $300 million worldwide and $140 million in the US, which is respectable, but would be a disappointment for an Avengers competitor. We'll have to wait and see if Ben Affleck's breakout character can save the day, or whether overcrowding and Zack Snyder's overblown antics will sink the ship.

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Batman v Superman hits theaters on March 25.
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