Marvel May Bring Back One-Shots for Avengers: Infinity War

Friday, 18 March 2016 - 11:39AM
Marvel
Agent Carter
Infinity War
Friday, 18 March 2016 - 11:39AM
Marvel May Bring Back One-Shots for Avengers: Infinity War
We've missed Marvel's one-shots dearly, but now that DVDs and Blu-rays are becoming more and more obsolete, it seemed unlikely that we would ever get to see those charming standalone Marvel shorts again. But with the rise of streaming, Marvel may get with the times and put them online for the marketing campaign for Avengers: Infinity War.

In a wide-ranging interview with Forbes (which also revealed that Captain America may have up to three post-credits scenes), Anthony Russo revealed that Marvel might adapt their short-form content for the Youtube generation:
Opening quote
We have gone through a little bit of a transition with that content. We can't go into too many details about this but we are thinking, very specifically, about to do new ways of what you are talking about with Avengers: Infinity War. We're just in the beginning phases of figuring them out. Yes, DVDs are gone but there is this wonderful internet platform out there called YouTube.
Closing quote

Does this mean that we could get another breakout Marvel standalone short like Agent Carter? Probably not, since this will be more tied into marketing for the movie, which will ultimately be the financial payoff, rather than getting people to buy Blu-rays. But it could still expand the universe in interesting ways, similar to Fear the Walking Dead: Flight 462.

Opening quote
It can make money by creating anticipation for a movie in the same way that a trailer does. There could do [sic] more elaborate versions of trailers, for instance, that are shot specifically for online that will never appear in the movie but that may appear as a kind of short film.
Closing quote

So the content will still be standalone in the sense that it can serve as a short film, but will likely be more tied to the events of the films than Agent Carter was. In addition to Youtube, the co-directors also mentioned teaming up with Facebook, Twitter, and/or Instagram, which pretty much means they're taking over the world.

Via io9

Science Fiction
Comic Book Movies
Marvel
Agent Carter
Infinity War

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