'Batman v Superman' Broke a Box Office Record That It Would Have Preferred Not to

Monday, 28 March 2016 - 6:47PM
DC Comics
Batman v Superman
Monday, 28 March 2016 - 6:47PM
'Batman v Superman' Broke a Box Office Record That It Would Have Preferred Not to
Batman v Superman made a lot of money this past weekend. The movie opened with a giant $166.1 million opening weekend in North America. That's enough to snag the records for biggest opening weekend for a DC Comics movie, for Easter weekend, for March, and for all of spring. And it was just $3.1 million shy of the best opening weekend ever for a Warner Brothers film, a record still held by Harry Potter and the Deathly Hollows: Part 2. Add in the $254 million the movie made overseas and the film is sitting pretty at $420 million worldwide. But underneath that pile of money is another record the film broke, one which could be bad news for it moving forward.

Batman v Superman broke the record for the worst Friday to Sunday box office drop for a superhero movie. The film made $82 million on Friday, but brought in just $37 million on Sunday. That's a drop of a whopping 55 percent just in its first weekend, and it's a full seven percent worse than the 48 percent drop that previous record holder Fantastic Four set last year. Granted, the film could have lost some Sunday viewers due to the Easter holiday, but the drop still is not a good sign of the movie's staying power.

The film's 29 percent rating on Rotten Tomatoes and bad word of mouth from early viewers both possibly contributed to the film's stunning drop in attendance throughout the weekend, as word spread that maybe the film wasn't quite what fans were hoping for. Now the question is whether or not the movie will make enough during its theatrical run to turn a profit. With a $250 production budget and another $150 million spent on marketing, it's estimated that the movie needs to make $800 million just to break even, and at least $1 billion to be considered a success by the studio. 

The quick drop seems like a bad sign, but the film will still have theater screens largely to itself for the next few weeks, as the next potential serious competition doesn't arrive until The Jungle Book premieres on April 15. Fans will have to hope that Batman v Superman can continue to rack up big numbers before then, because if it doesn't, the future of the DC cinematic universe could be in serious danger.

via GIPHY

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Batman v Superman

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