Batman v Superman Is Getting an Unusual Amount of Repeat Business

Friday, 01 April 2016 - 3:27PM
DC Comics
Batman
Batman v Superman
Friday, 01 April 2016 - 3:27PM
Batman v Superman Is Getting an Unusual Amount of Repeat Business
Batman v Superman has had a triumphant week at the box office, boasting the biggest global opening for a superhero movie of all time and becoming just the fourth film to have a worldwide opening at over $400 million. And contrary to early predictions, that success may very well continue, as it was announced today that it had the tenth highest domestic gross in its first week for any genre, and more importantly, that significantly more fans are buying repeat tickets than for your average blockbuster. 

Everyone, detractors included, expected Batman v Superman to perform well at the box office in its first weekend, because the pedigree is right there in the title. It can easily compete with wildly successful properties like Avengers right off the bat, if only because everyone knows who Batman, Superman, and Wonder Woman are. But many expected the box office to drop considerably after its initial success if the reviews were negative, and the movie has been absolutely savaged by critics. This hypothesis seemed even more likely to be true when it was reported that BvS had the biggest Friday-to-Sunday drop in ticket sales of any superhero movie ever. 

But now, it looks like that might have just been an Easter-related fluke, as Fandango is reporting (via Variety) that BvS is getting 30% more repeat ticket sales than your average blockbuster (the fact that they know this is vaguely Big Brother-esque, but we'll blow past that for now). 

Opening quote
"Movie fans continue to be excited about the trinity of Batman, Superman and Wonder Woman, battling together on the big screen for the first time in history," said Fandango Managing Editor Erik Davis. "This film is delivering something we've never seen before in a live-action superhero movie, and fans are returning to see it again in theaters this weekend."
Closing quote

Honestly, I'm a little surprised by this. Critics aren't only hating on BvS because it's dumb or filled with gratuitous CGI, they're also hating on it because it doesn't follow basic storytelling rules that make a movie entertaining. It's overlong, rife with gratuitous subplots, completely lacking in emotional stakes, and it doesn't even stay true to the comics, so I'm not sure which fans were adequately serviced here. But then again, our fan poll is showing that 50% of fans thought it was "amazing," so what do I know?

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Batman v Superman is now out in theaters.
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