Batman v Superman May Be Less Profitable Than Man of Steel

Friday, 08 April 2016 - 7:33PM
DC Comics
Batman v Superman
Friday, 08 April 2016 - 7:33PM
Batman v Superman May Be Less Profitable Than Man of Steel
Though the film was a decent hit at the box office, the hard truth of it is that Batman v Superman may very well make less money for Warner Bros. than it's predecessor, Man of Steel.  

Of course, the movie's already grossed more than Man of Steel did at the box office ($728 mill to $668), but the thing is, Batman v Superman was one of the most expensive movies of all time, and Man of Steel was not.

Bloomberg is now predicting that in the long haul, Batman v Superman will only make Warner Bros. $278 million, and that's including the projections for video sales and merchandise. Man of Steel is estimated to have profited the company $300 million.

For a point of reference, Marvel movies generally profit by about 44%. That would mean Batman v Superman would need to make $1.15 billion to match their success, and at this point, it seems almost impossible that they movie will make that much.

Though those numbers are still good, they're probably not what Warner Bros. was aiming for. And the fact that Man of Steel could possibly end up being more lucrative than a film featuring the three biggest movies of all time cannot be a good sign any way you look at it.  

In the end, what many had predicted would happen did happen, and Batman v Superman had a good start, but was ultimately taken down by bad reviews. The film definitely had many flaws, and there's still a large fanbase that thinks that the good in the film outweighs the bad. However, that isn't how most critics saw it, and because of that, it looks like Batman v Superman's totals will likely be terribly underwhelming.
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Batman v Superman

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