James Cameron Doesn't Want to Compete with Star Wars, Because of Course He Doesn't

Tuesday, 19 April 2016 - 3:00PM
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Star Wars: Episode VIII
Tuesday, 19 April 2016 - 3:00PM
James Cameron Doesn't Want to Compete with Star Wars, Because of Course He Doesn't
Avatar 2 has been delayed so many times, it's difficult to keep track, but the latest delay seemed to be an attempt to avoid a certain other sci-fi franchise we all know and love. The sequel was originally slated to come out on Christmas 2017, only days after Star Wars: Episode VIII, but moved to the end of 2018, seemingly to sidestep the competition. In a new interview with Famous Monsters of Filmland, Cameron confirmed that this was part of his reasoning, and clarified that he does not want to get into a pissing contest with Star Wars:
Opening quote
"My original plan was to release them a year apart, but we're opening that up. If for no other reason than that I don't want to land on the same date as one of the STAR WARS sequels. That wouldn't be fair to them. [Laughs] No, that's just good business. I don't want to go head-to-head with STAR WARS. That would be stupid. And hopefully they won't want to go head-to-head with us."
Closing quote

Cameron is throwing a tiny bit of shade here, but it's to be expected that he doesn't want Avatar to run up against Star Wars, and vice versa. Star Wars is nearly unbeatable at the box office, especially after the massive success of The Force Awakens, and the two franchises would attract a lot of the same audiences. Especially around the holidays, both Avatar and Star Wars would likely be films families would choose to see together, and pitting them against each other would split that audience. 

That being said, if anyone could beat Star Wars, it would be Avatar, especially considering that The Force Awakens is the third highest-grossing movie of all time behind Cameron's Titanic and the first Avatar. We almost want to see them go head-to-head (it would be like the box office version of Thunderdome), but that will probably never happen, since both franchises would lose a lot of money. We'll just have to be happy with the inevitable indirect competition and comparisons.

Avatar 2 is expected to hit theaters in December 2018, and will be the first of four planned sequels, with the others to be released in 2020, 2022, and 2023. Star Wars: Episode VIII comes out on December 15, 2017, while Episode IX comes out on May 23, 2019.
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