Joe Russo: Marvel Greenlit Captain America: Civil War as a Response to Batman v Superman

Tuesday, 26 April 2016 - 1:13PM
Marvel
Captain America: Civil War
Batman v Superman
Tuesday, 26 April 2016 - 1:13PM
Joe Russo: Marvel Greenlit Captain America: Civil War as a Response to Batman v Superman

When Batman v Superman was first announced, the third Captain America film was just Captain America 3, which made Warner Bros feel comfortable enough to schedule the two films for the same weekend. But then, it was announced that Captain America 3 was actually Civil War, and the two films were in even more direct competition with each other (which made DC lose that particular game of chicken and move their release date). Now, co-director Joe Russo has seemingly confirmed that making a huge "versus" superhero movie was at least partially motivated by the announcement of Batman v Superman.

Speaking to THR for a recent interview, Russo delved into the reasons why Civil War is such a "risky" superhero movie:

Opening quote
"Civil War really deconstructs the superhero genre and people seem to be responding to that. It was a very risky movie for us... You have to feel that the market is saturated enough that the audience is ready for something different. It's a calculated risk... I'm much more interested in deconstructing the genre than doing the traditional execution of it."
Closing quote

Since the film was so risky, he and Anthony Russo had to work hard to get Marvel execs on board. He cited the success of Deadpool's risky storytelling as a general example, but they wouldn't have known that at the time. Instead, it was simply the prospect of doing something different so audiences wouldn't get bored that convinced Kevin Feige, with an extra push from BvS:

Opening quote
"The only thing that seemed interesting to us was to deconstruct the Marvel Universe - because where else can we go at this point? There have been 11 or 12 movies so far, all with a fairly traditional structure. Our pitch to them was: People will tell you they love chocolate ice cream - until you give it to them five days a week. It's time to give them some rainbow sherbet. Kevin [Feige] is a maverick and he's very sensitive to how people are responding to his content. He said he thought we might be right. And after they announced Batman v. Superman, he said, 'you guys are absolutely right.'"
Closing quote

It's actually unclear whether he means that Marvel observed the popularity of superheroes fighting each other, or whether they were inspired by Batman v Superman's exploration of collateral damage in superhero movies. But either way, Civil War was, to some degree, a response to BvS, and if early box office predictions are any indications, a pretty damn successful one.

Via The Geekdom

Science Fiction
Comic Book Movies
Marvel
Captain America: Civil War
Batman v Superman

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