Marvel Announces "Marvel Insider" Loyalty Rewards Program

Monday, 25 July 2016 - 12:03PM
Monday, 25 July 2016 - 12:03PM
Whether you're a Marvel fanatic or a DC loyalist, there's no denying that Marvel is continually finding innovative ways to engage with fans. Now, Marvel Entertainment is creating a multichannel loyalty rewards program, called "Marvel Insider," which will allow you to earn points and free stuff by enjoying all of the Marvel content you already consume.

There have been rumblings about the program, but Marvel made the official announcement today, informing fans that if they make a Marvel Insider account, they will earn points by consuming all of Marvel's different types of media. You'll earn points when you watch Marvel trailers on YouTube, check into Marvel movies at the theater, listen to Marvel podcasts, post about Marvel on social media, or read Marvel news on And let's be real, you were doing all of those things already, so it's a win-win.

As you collect points, you'll be able to win things like free digital Marvel comics, collectibles, T-shirts, and more. The rewards are currently in flux and subject to change, but the featured rewards right now include an Iron Man pin pack (200,000 points) and Avengers Vol. 1: Avengers World Collection digital comics.

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"Marvel fans are some of the most passionate fans in the world, and Marvel Insider is our way of connecting with them in a more meaningful style," Peter Phillips, EVP/GM, Interactive & Distribution, said in a press release. "Whether you have been a part of the Marvel community for years or you're just starting to interact with the brand, you now have an extra reason to engage with us. It's our way of saying 'thank you' to our fans."
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