The Walking Dead's Ratings Haven't Been This Low Since Season 3

Wednesday, 23 November 2016 - 1:02PM
The Walking Dead
Wednesday, 23 November 2016 - 1:02PM
The Walking Dead's Ratings Haven't Been This Low Since Season 3
We haven't been shy about calling out The Walking Dead on its lackluster Season 7, especially when it comes to Negan. Still, a Walking Dead movie is (according to Scott Gimple) almost a foregone conclusion. But that may change if the show's ratings keep tumbling the way they are now.

There are two things to keep in mind: 1) TWD is still beating out the vast majority of competing shows in terms of viewership and overall ratings, and 2) it's impossible to keep ratings from decreasing after the most hotly anticipated season premiere in recent memory. But with all that said, the drop TWD has experienced has been almost cataclysmic. According to Forbes:

Opening quote
As it turned out, 10.7 million live viewers (and a whopping 22.3 million total delayed viewers) would tune in to see (spoiler) Glenn and Abraham's heads used as batting practice...Episode two earned just north of 12 million viewers while episode three drew just 11.7 million eyeballs, the show's lowest total since November 2013.
Closing quote


Negan killing off Abraham and Glenn was a big gamble on the show's part, but the massive hype surrounding the premiere ended up reinforcing just how cheap a gimmick it was (not to mention how badly it was executed). After that huge build-up, the reaction was less "Wow, I need to decompress after that exciting premiere!" and more a combination of disgusted groans/angry swearing. The Ringer puts it in perspective:

Opening quote
On average, The Walking Dead lost 12.4 percent of its premiere audience in the second episodes of its first six seasons. The seventh-season decline was more than twice as large. Nor did the fan base bounce back after one week of Walking Dead decompression.
Closing quote


Let us just reiterate that even at its lowest point, The Walking Dead is still wildly successful. But if it doesn't get its act together we could see the giant zombie juggernaut of TV slowly decay and fall apart. Just like a real zombie.

The Walking Dead airs Sundays at 9 PM on AMC.
Science Fiction
Comic Book TV Shows
The Walking Dead