That First Guardians of the Galaxy Trailer Was Almost Shelved

Friday, 02 December 2016 - 10:42AM
Marvel
Guardians of the Galaxy
Guardians of the Galaxy 2
Friday, 02 December 2016 - 10:42AM
That First Guardians of the Galaxy Trailer Was Almost Shelved
We all knew Guardians of the Galaxy was a different kind of superhero movie from the moment that first teaser was released: the whimsical, lighthearted, humorous footage featuring the ever-charming Chris Pratt and a killer 80s soundtrack was filled with more fun than all of the DCEU movies combined. But as it turns out, that trailer almost never saw the light of day, if test audiences had had their way.



In a new interview with THR, James Gunn recalled that the first trailer was very nearly scrapped after it wasn't received well by marketing focus groups:

Opening quote
"That trailer tested not very well. We had another trailer that was very cheesy that sold the movie as something different than what it was - that tested a little better," said Gunn.
Closing quote

But interestingly, it wasn't Gunn who went to bat for the trailer, but the marketing team, who wanted to ensure that audiences knew exactly what they were getting:

Opening quote
"And at the end of the day, the [marketing] guys were like, 'This is what the movie is. We are selling what the movie is. Not something else,'" said Gunn. "You've got to sell the movie for what it is, and that's what they did. They really bought my trust with that on the first movie."
Closing quote

That was a pretty savvy move on GotG's part, and not only because that trailer was ultimately beloved by audiences at large. If the trailer doesn't accurately reflect the tone of the movie, as the old adage goes, "all you're selling is disappointment." Funnily enough, Suicide Squad's marketing campaign was often compared to Guardians', mostly as a result of the lighthearted tone and the use of classic music, but they disappointed audiences because they took the opposite approach. Moral of the story: be honest in your marketing, and never listen to test audiences. 

Gunn also said that the long-awaited teaser for Guardians of the Galaxy Vol. 2 "has been completed and will be released soon." The film comes out on May 5, 2017.
Science Fiction
Comic Book Movies
Marvel
Guardians of the Galaxy
Guardians of the Galaxy 2
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