Adam Driver Thinks 'Star Wars Episode VIII' Shouldn't Have Any Trailers

Tuesday, 13 December 2016 - 3:51PM
Star Wars
Star Wars: The Last Jedi
Tuesday, 13 December 2016 - 3:51PM
Adam Driver Thinks 'Star Wars Episode VIII' Shouldn't Have Any Trailers
When you're able to declare a national holiday for your film franchise (May the 4th Be With You) and get retailers across the country to do special daily deals on all your merch (Force Friday), you know your marketing department is larger than most state's Chambers of Commerce. We've been blown away by the trailers for Rogue One and still have fond memories of the Millennium Falcon soaring over Jakku in The Force Awakens trailer, but now that Rogue One is only one day away, everyone's wondering when we'll learn more about Star Wars: Episode VIII. What kind of rollout will we see for the next big chapter in the Skywalker saga? Well, according to Adam Driver aka Kylo Ren aka Darth Matt, it'd be better if there were no trailers for the movie.

In an interview with CinemaBlend, Adam Driver said he'd be okay if Episode VIII didn't drop a trailer ahead of its release date:

Opening quote
I think that'd be bold. I'd love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting... the more of an event it is.
Closing quote


Considering that we take joy in dissecting and analyzing every frame of new movie trailers, this would be an almost maddening turn of events—no iconic imagery, hints, or teases to freeze frame? Part of the fun of releasing a trailer is giving fans a little taste of what's to come to get them excited. When we saw Darth Vader's helmeted mug in the Rogue One trailers, we started bouncing in our seats. But at some point, Star Wars transcended the need for all that. Even if we didn't see a single frame of Donnie Yen's Chirrut Imwe pulling off awesome martial arts moves on Stormtroopers, we would have piled into theaters to see the untold story of how the Death Star plans were stolen by the Rebels. Because it's Star Wars, for god's sake.

With the kind of cultural gravity Star Wars has (roughly that of a small moon), Episode VIII doesn't have to reveal footage in order to get people excited. And the less people know about the new film, the more people want to know. In cinema terms, it's called the Cloverfield Effect (not really). Believe it or not, J.J. Abrams tried to keep Disney from releasing as much footage and details as he could to keep people from knowing too much about The Force Awakens, probably because once you feel like you know everything a movie is going to throw at you, you're less interested in actually going to see it.

We agree with Driver—it's a bold idea. But knowing Disney and Hollywood, we're probably going to see some big-time trailers very soon. We all win either way.

Star Wars: Episode VIII hits US theaters on December 15th, 2017.
Science Fiction
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Star Wars
Star Wars: The Last Jedi