'Star Wars Monopoly' Leaves Out Rey Due to 'Insufficient Interest'

Thursday, 13 July 2017 - 8:58PM
Star Wars
Thursday, 13 July 2017 - 8:58PM
'Star Wars Monopoly' Leaves Out Rey Due to 'Insufficient Interest'
Lucasfilm/Disney
A year and a half ago, some Star Wars fans noticed that the first wave of The Force Awakens toys didn't include the movie's main character, Daisy Ridley's Rey. Hasbro didn't have much to say until they saw a viral letter from a young girl asking the heroine wasn't included in their tie-in Star Wars: Monopoly game - they finally apologized, and promised to fix it.

But that doesn't mean anyone at your next game night can play as the saga's newest Jedi - Hasbro did make an updated version of Star Wars: Monopoly that included a Rey figure, only to scrap the whole idea before it could reach any U.S. shelves. According to the Associated Press, Hasbro spokesperson Julie Duffy claimed that after making the new version, not enough American stores actually wanted to sell a version with Rey, and so they gave up on it. According to Duffy:

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"In early 2016, Hasbro updated the 2015 Star Wars: Monopoly game to add a Rey token. This product was sold to retailers in several markets around the world but is not available for sale in the U.S. due to insufficient interest."
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To be fair to Hasbro, it sounds like they at least attempted to fix the problem for all the fans who led the "Where's Rey" campaign on social media. The issue is that the original edition, which included Luke, Darth Vader, Finn, and Kylo Ren tokens, sold enough copies that not enough major retailers felt a need to buy an updated version. A sore lack of female representation for a movie starring a woman wasn't enough to change any minds, but hey, that's what caused the problem in the first place.

It's tough to determine whether Hasbro simply gave up after little effort, or if the vast majority of sellers in the United States legitimately refused to take the updated version - Hasbro didn't say how many retailers were enough to count as "insufficient interest." But the fan outcry, and the amount of support fans gave to that original letter, seemed to suggest there was substantial interest from consumers to play as Rey. Who is, again, the heroine of the new movies.



As the new wave of fan protest rolls in, and rightfully so because nothing's changed, Duffy claimed that anyone who wants a Rey figure for their game will have to call Hasbro customer service and ask to order one there, a task which sounds just as appealing as any other time you've had to call customer service. Duffy claimed that the Rey figure was available in other markets like the UK and France, although there have been some reports of British families opening the box to find... still no Rey.

At least other Star Wars toys are gradually improving, as Rey is now front and center in some recently announced toy lines, although we won't know for sure until they're actually released later this year. But considering Hasbro's public promise to make their bestselling board game slightly more equal, it's disappointing that they've already given up on that promise.

Gender inequality in toys has always been a problem, but it does become extremely visible when a toy empire like Star Wars doesn't trust their new protagonist to appeal to anybody.

Via: /Film

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