Meet Brain, the New AI Algorithm that Makes Your Decisions for You

Monday, 29 February 2016 - 1:09PM
Artificial Intelligence
Monday, 29 February 2016 - 1:09PM
Meet Brain, the New AI Algorithm that Makes Your Decisions for You
AI developers responsible for Brain, which they're touting as "the most human-like algorithm yet," are trying to create a search engine replacement that will learn everything about you in order to give you the most relevant information possible. Because that doesn't sound like the beginning of a dystopian movie or anything.

Brain LLC, a startup that was founded last year, aims to challenge the Google paradigm of the way we consume information on the internet. The technology reportedly creates a user profile that allows the algorithm to immediately provide the most contextually relevant information possible without the need to sift through search results. It has already begun answering user questions on Quora, with "startling accuracy," according to the founders. 

Opening quote
"At a high level… if Google is a search engine this is an ambition engine," founder Jerry Yue told Tech Crunch.
Closing quote

What does that mean, exactly? According to a recent blog post written by Yue, it means that they're attempting to create a technology that not only imitates a human brain, but augments and serves as a complement to our brains. "The time between a person's need and the ability to satisfy it through the web is shrinking. The human brain and the internet are converging," he wrote. The proposed algorithm would learn personal information about the user and use that information to help the user make decisions, possibly even learning enough to make decisions for you.

Opening quote
Thinking "I want a cheeseburger" and getting one instantly is certainly as intuitive as it gets. But what if that cheeseburger is bad for you? What if you wanted to run the Boston marathon over the summer? What if you suffer from bad cholesterol?
 
If the internet knew these things about you - your past history and your longterm goals - it could systematically feed you content about lowering your cholesterol; it could devise an ideal workout regimen for the marathon. It could go beyond intuitiveness and actually serve as your intuition, providing you with revelatory content that solves your longterm problems.
 
By giving the Brain perspectives, you are giving it access to these longterm problems. The content it then feeds you represent real, salient solutions to these problems.
 
It is time for the internet to do more than satisfy the lower end of Maslow's hierarchy; is time for it to satisfy your highest self. At The Brain, this is is our ultimate mission.
Closing quote

Sure, let's build a robot that tells us not to eat unhealthy foods and forces us to take our medicine. We saw how well that worked on AMC's Humans. 
Science
Technology
Artificial Intelligence

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