Pokémon GO Has Been More Popular Than Anybody Could Have Imagined

Monday, 11 July 2016 - 10:44AM
Gadgets
Monday, 11 July 2016 - 10:44AM
Pokémon GO Has Been More Popular Than Anybody Could Have Imagined
If you've seen an increasing number of smarthphone zombies (those irritating folk who plod down the street with their eyes placed firmly in the downward position with barely a glance up at their dangerous surroundings) there's only one reason for it. Pokémon GO, which launched last week has taken app stores by storm, creating legions of mindless adventurers who have taken to the streets in search of Pokémon and, apparently, accidental injury. I'll admit, I'm one of the aforementioned Poké hunters, albeit not a very successful one.



The take-up of the app, which is only available in certain territories right now, has been greater than anybody could have imagined. The game's producers were also caught by surprise; server failures and bugs have riddled the game's opening weekend. Putting the game's popularity into perspective is a new study from SimilarWeb, which shows that Pokémon GO was more popular than the dating app Tinder on its opening day.


SimilarWeb


Sure, Tinder might be popular, but how does Pokémon GO stack up against one of the biggest apps on the web? Well, according to Similarweb the adventuring game could go soon overtake social media giant Twitter in the crucial 'Daily Active Users' stat. As the graph below shows, Pokémon Go will soon become one of the most engaged apps on Android phones, with around 3% of Android users getting out on the hunt. That figure will only continue to increase as the app is rolled out in more and more territories– it's not even out in Japan yet, so just imagine how much the numbers will spike when that happens.


SimilarWeb


One of the big criticisms of Pokémon GO has been the massive drain it has on smartphone batteries. That all stems from having to have the app open and running for your miles to be clocked, but it certainly hasn't stopped people from logging some seriously long session times. In fact, Pokémon GO has an average usage duration of over 43 minutes. That's almost twice as high as the likes of Snapchat and Instagram, and a whole 13 minutes than WhatsApp. 


Similarweb


How long this crazy activity continues, remains to be seen. It's likely that a lot of casual users who are testing the app out will get tired of the game's constant bugginess, and slow development curve. Personally, I'll be persevering for a little while longer, mainly because it's giving me constant cause to get out and go for some healthy long walks, but also because it's damned addictive fun.
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