NASA Biopic 'Hidden Figures' Beats 'Rogue One' At The Box Office

Monday, 09 January 2017 - 5:15PM
NASA
Space
Monday, 09 January 2017 - 5:15PM
NASA Biopic 'Hidden Figures' Beats 'Rogue One' At The Box Office
Hidden Figures hit theaters this past weekend, leaving a powerful impression on moviegoers and critics alike. According to USA Today, it had actually beat Rogue One for the No. 1 box office spot, with $22.8 million in ticket sales from this past Friday—Sunday alone, as well as received the coveted A+ CinemaScore rating. According to Chris Aronson at 20th Century Fox:

Opening quote
"There's an intense want-to-see for this film. This is an all-audience, multi-generational movie that has enthralled audiences and will for some time to come...It is a film for everyone regardless of age, gender, or race and effectively illustrates the power of the human mind and spirit. In these challenging times, its life-affirming message comes along at a perfect time."
Closing quote


Starring Octavia Spencer, Janelle Monae, and Taraji P. Henson, Hidden Figures delves into the untold stories of the black female mathematicians and engineers who were crucial to NASA's success in the 1960's Space Race. The movie is based on a book of the same name by Margot Lee Shetterly, another woman of color. According to the NY Times, the movie was most popular with women (64% of audience), and people over the age of 35 (56% of attendees), with 43% of attendees identifying as caucasian, and 37% identifying as black.

A recent article in Forbes focused on the positive aspects of diversity in film, and cited Linday-Rae McIntyre, Chief Diversity Officer of IBM,  as saying that "role models are incredibly important," especially for young women and minorities trying to break into STEM fields. 

But despite all of this positivity and two nominations (for Best Original Score and Best Supporting Actress), Hidden Figures was snubbed at the Golden Globes last night. Both NBC's Jenna Bush and presenter Michael Keaton mispronounced the name, calling it "Hidden Fences," leading to a huge backlash on Twitter with the hashtag #hiddenfences and even a parody account, @FencesHidden

This surge on social media may help Hidden Figures' box office numbers, rather than hinder them. And with Black History Month just around the corner, we expect to see the same steady rise in interest for this new biopic.
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