Lowe's Turns to Sci-Fi Writers to Create Holographic Room
Lowe's has just recreated a Ray Bradbury story.
Lowe's Innovation Labs focus on uncommon partnerships to create new innovations. They've teamed up with SciFutures, a self-described "technology, research, and and foresight agency."
"A lot of companies have outside spaces, but we approach it a different way, through science fiction prototyping," explains Kyle Nel, who is part of Lowe's information division.
"We look at emerging tech, consumer insights, unmet needs, and pain points, give them to sci-fi writers and create preferred futures," said Ari Propper, founder and co-CEO of SciFutures.
The first project to come out of the Labs/ Sci-fi collaboration is the "Holoroom" a 20 ft by 20 ft room that allows customers to simulate renovation projects. Customers can create realistic virtual rooms stocked with anything Lowe's sells on an iPad, and then step into the world of the Holoroom to experience a 3D version of their creation.
"3D content will become the new standard for how people interact," assures Scott Sussking, co-CEO of SciFutures. "In the very near future, they'll scan their own room and augment their own space. 3D content and channels that support it will be the new standard."
And, at the very least, this technology will make it easier to pick the perfect paint color.