DC Super Hero Girls Swing Into Action Today
When DC launched the DC YOU initiative, one of their goals was to target a broader audience with more diverse titles, creators, and content. In spirit with their recent initiative, DC is reaching out to another demographic as well: little girls.
DC announced their plans for "DC Super Hero Girls" a while back, but now they've finally begun to swing into action in their first webisode, "Welcome to Superhero High." The video features all of DC's most recognizable female superheroes, including Wonder Woman, Batgirl, and Supergirl. They've also included Harley Quinn in their lineup, who throughout the video hides behind and makes noises at Amanda Waller (who presumably is the principal of this superhero high school). Poison Ivy also makes an appearance as do many other characters who either are already a part of DC's TV lineup or will be shortly, like Killer Frost, Black Canary, and Hawkgirl. And though this is a product aimed at girls, that doesn't mean these super-heroines are at an all girl school; Green Lantern, the Flash, Beast Boy, and other male superheroes from the DC pantheon will make appearances in the webispodes as well.
In addition to the webisodes, "DC Superhero Girls" have a series of books and graphic novels lined up as well as their own line of action figures and other toys.
While some may think it's funny that DC is making such a concentrated effort to target little girls, it really is a great way to create a more diverse audience. Up until quite recently, DC's target audience has been almost exclusively male. Cartoons like "Batman the Animated Series" and "Justice League Unlimited" were almost certainly created with pre-adolescent boys in mind, though of course any person of any age can find them enjoyable. Seeing something like DC Superhero Girls come into play is a nice change, and almost certainly a step in the right direction for the future of comic culture.
Those who want to learn more about DC Superhero Girls should definitely check out the website which just launched today, or even head over to see their panel and booth next week at New York Comic Con. It look's like there's big plans for DC Superhero Girls.