Star Wars: The Force Awakens Trailer Smashes Record for Views With 112 million in 24 Hours

Friday, 23 October 2015 - 12:28PM
Star Wars
Star Wars: The Force Awakens
Friday, 23 October 2015 - 12:28PM
Star Wars: The Force Awakens Trailer Smashes Record for Views With 112 million in 24 Hours
It helped break dozens of movie ticketing sites around the world and gave ESPN's Monday Night Football some of its highest ratings of the season so far, now the third Star Wars: The Force Awakens trailer has another claim to fame. It just smashed the record for online views, racking up 112 million in just 24 hours. When you add the 16 million who had tuned into the ESPN broadcast, that takes the trailer view count up to a staggering 128 million views.



The previous record holder was also a Star Wars: The Force Awakens trailer, the teaser which was released in April scored a huge 88 million in its opening 24 hours before going on to rack up a total of 145 million over the course of its first week online.

This latest record provides yet another sign that JJ Abrams' movie could be a phenomenon the likes of which we've never seen. A global opening of $600 million is already being hinted at by box office analysts, and focus is now shifting on whether or not The Force Awakens can usurp Avatar's position at the top of the all time box-office list. To do that it will have to bring in over $2.7 billion in global box office, but given that The Force Awakens is already looking to have a huge presence in China and the huge number of sales for premium IMAX screenings, such a sum is not out of the realms of reality.

The response to the 3 trailers and teasers has been so strong, in fact, that many believe it could almost have an adverse effect on sales. With many screenings selling out for opening night, there is a worry that a certain portion of Star Wars fans will opt to wait it out before booking tickets for week 2 or 3 screenings. However, we think this may just be a word of caution more than a real threat on the movie's performance.

Disney and LucasFilm have thanked fans for their support with an official statement, which you can read below:

Opening quote
All of us at Lucasfilm are totally overwhelmed by the enthusiasm we've seen from fans this week and throughout the lead-up to this film. And we still have 56 days to go until the official December 18 release date!
 
Thank you all for making the Star Wars universe what it is, and for keeping it alive and growing and meaningful. Star Wars is back and beginning an exciting new journey, and it's because of you.
 
The Force. It's calling to you. We can't wait for you to let it in, again, this December.
Closing quote
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Star Wars: The Force Awakens