Ranking All of Last Night's Sci-Fi Movie Super Bowl Trailers
So, with major studios all spending some serious dollar in a battle for our attention, which movies came out on top, and which ones fell totally flat. Here's our ranking of the biggest TV spots from last night.
8. X-Men: Apocalypse
Thanks to Olivia Munn's brief appearance, the Super Bowl spot for X-Men: Apocalypse was big improvement on the previous trailer. The problem is, such a comment is barely even a compliment. For every positive about X-Men: Apocalypse, there seem to be two or three negatives, which when you're dealing with a prestige franchise such as the X-Men, is simply not good enough. Sure, Psylocke looks like she's going to be great, but Jennifer Lawrence has clearly clocked out mentally and we're still not seeing anything to suggest that Oscar Isaac's Apocalypse can live up to his lofty status as one of Marvel's ultimate villains.
A rare miss in what has been a brilliant marketing campaign. Thankfully, we've seen the movie and can tell you that it's right up there with the best comic book movie adaptations ever. Read our spoiler free review here or a spoilery list of the movie's 13 best moments.
6. Batman v Superman and Turkish Airlines
Given their biggest movie of the year is released next month, we were expecting Warner Bros. to go all out during the Super Bowl, and while they did strike first blood, we were left a little underwhelmed by their 'fly to Gotham and Metropolis' promos. Perhaps it's a little too close to release day for more footage to be released, or maybe they've already blown through too much key footage in previous trailers, but we were hoping for something less promotional and more theatrical. Still, seeing Jesse Eisenberg's Lex Luthor beg us to come join him on a plane has at least reinforced that he's going to be a truly unsettling, and hopefully very memorable, comic book villain.
Watch the Batman v Superman Super Bowl Promos Here
5. Independence Day: Resurgence
As Americans like to (falsely) claim, the Super Bowl is the biggest event in sports, and as such, we have all developed a "go big or go home" attitude to the advertising that comes with it. While Independence Day: Resurgence might not be the movie that's getting the most people jazzed for the Summer, there's no denying that Paramount went all out with their Super Bowl spot. With enough explosions to make even Michael Bay blush, this trailer laid down a serious marker in the race to become this Summer's guilty pleasure action flick.
4. 10 Cloverfield Lane
Maybe it's a reflection of how excited we are for this film, or maybe it's just that 'monster teases' make great Super Bowl trailers, but we thought this spot for Matt Reeves' 10 Cloverfield Lane was really strong. The trailer provided a strong link back to the original movie, while also managing to continue the intriguing underground bunker captivity element. We really have no idea what to expect with this project, but we sure are looking forward to the journey.
3. Teenage Mutant Ninja Turtles: Out of the Shadows
For us, the night's real surprise was just how much we enjoyed the trailer for Teenage Mutant Ninja Turtles: Out of the Shadows. Following the god-awful 2014 effort, expectations are low for the Michael Bay produced sequel, but the bar was raised somewhat on Sunday night thanks to the teasing of a major character from the 1980's cartoon.
2. Captain America: Civil War
They didn't reveal Spider-Man like we so desperately wanted them to, but Marvel still managed to generate some hype around their May release. This was the first time we've seen both Team Iron Man and Team Cap in their entirety, and although the two rows of superheroes lining up alongside each other might have felt a bit cheesy, it was still one of the biggest movie moments of the night. It's time to pick a side, people.
1. Ant Man and Hulk's Thirsty Fight
It wasn't for a particular movie, but this Coke commercial featuring Marvel's polar opposite heroes was the most memorable commercial of them all. Too bad we're going to have to wait until Avengers: Infinity War to see these two together on the big screen.