New Rogue One: A Star Wars Story TV Spot Has Everyone Asking "Where's the Trailer?"

Tuesday, 02 August 2016 - 10:49AM
Star Wars
Star Wars: Rogue One
Tuesday, 02 August 2016 - 10:49AM
New Rogue One: A Star Wars Story TV Spot Has Everyone Asking "Where's the Trailer?"
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When Star Wars Celebration rolled into London last month, we were fully expecting a new Rogue One trailer to be among the hefty list of reveals. By the time the event was over, our expectations were met, but only in part. The trailer was indeed revealed, but only to those of us who were watching from within London's Excel Arena. The subsequent weeks have seen fans growing increasingly restless over the lack of new footage being released. The sizzle reel did a lot to get people jazzed for the movie, but what it has failed to do is satisfy the hunger of Star Wars' ravenous fan-base.

If sitting on a trailer that has already been shown to a portion of the public seems odd, Disney's latest move might prove even more baffling. The studio has released a new TV spot for the movie, a TV spot that shows practically no new footage and will only add to fans' anger about a lack of promotional action.


The meatiest element to the first TV spot is probably the use of the tagline "Hope Begins With Rebellion", but I'm guessing a tagline wasn't exactly high on peoples' Rogue One tidbit wish-lists.

It's strange enough to be releasing TV spots when we're still more than 4 months away from the movie's release, but when you've got a perfectly good trailer (and it was a perfectly good trailer) that's already been cut and shown to the public, I can understand fans allowing themselves the odd furrowed brow.

Hopefully this new TV spot represents the beginning of a renewed promotional push for Gareth Edwards' movie, but we should probably all be careful what we wish for because come December we'll all have our heads buried in the sand desperately trying to avoid spoilers, just as we did with The Force Awakens.

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Star Wars: Rogue One