We Really Hope Rogue One Is as Good as This New Commercial

Tuesday, 01 November 2016 - 8:19PM
Star Wars
Star Wars: Rogue One
Tuesday, 01 November 2016 - 8:19PM
We Really Hope Rogue One Is as Good as This New Commercial
We try not to get too excited over the commercialization of all aspects of our society - but damn, is this new Star Wars: Rogue One Gillette commercial cool.

Granted, it's trying to sell you razors by convincing you that fighters in the Rebel alliance shave with Gillette razors (an absurd notion since this all happened a long time ago in a galaxy far, far away), but the ad is very stylishly done, looks like a movie, and features plenty for Star Wars fans to geek out on.

The commercial features a new take on that awesome beach fight we've seen in previews, and includes some cool-looking x-wing-type fighters as well as AT-ATs and a cameo by R2-D2. But the real spotlight is on the Rebels themselves, nameless military men who put a real human aspect on the alien story. Here's the press release announcing the campaign from Gillette.
Opening quote
As Rogue One features the story behind the brave Rebels, Gillette's story is about the power behind each and every guy's face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story.
Closing quote

Marketing jargon, sure, but take a look at this commercial and then tell me you don't want to run out and buy one of Gillette's new Rogue One Special Edition Gift Packs!


Science Fiction
Sci-Fi Movies
Star Wars
Star Wars: Rogue One