'Spider-Man: Homecoming' Posters Stick Avengers Tower into New York’s Skyline
One of the big challenges for Spider-Man: Homecoming will be convincing viewers why they should go see another Spider-Man movie, being the second reboot within recent memory after the cancelled Amazing Spider-Man series. To prove this movie is different (and it hopefully will be), one strategy is to play up how it won't be an origin story, as it's the same post-origin story Spidey we saw in Captain America: Civil War, played by Tom Holland.
But the other way to make Homecoming stand out is to play up the inclusion of the Avengers, since this is the first Spider-Man film that takes place in the Marvel Cinematic Universe. And that's exactly what these new teaser posters are doing, showing Spidey lounging around (and listening to music through his mask) with Tony Stark's headquarters in the background, right next to New York's Chrysler Building.
It's a bit different from other Spider-Man posters, showing him relaxing in a jacket from what seems like a school science club, and of course the suitably dorky headphones. It's also subtle - Avengers Tower is in the background, and the Chrysler Building isn't the most iconic skyscraper in New York.
But that's only one of two posters released today by the movie's official Twitter account. For a more in-your-face poster that's much less subtle about connecting Peter Parker to the Avengers, here's the web-swinger directly on the tower's giant 'A', with the more iconic Empire State Building right behind him, and the One World Trade Center further in the background:
The message is very, very clear: this movie will have the Avengers in it. But the marketing is one thing, and how big of a role the Avengers will actually play in the film is another. The first trailer had Tony Stark all over it, even ending with a shot of him suited up as Iron Man. Which is already enough to make this seem more interesting than Amazing Spider-Man or its sequel, even if there's no indication any other Avengers will appear so far (besides some likely cameos).
But Avengers or not, this is still a Spider-Man movie, so how interested you are should ultimately depend on how much you want to see Peter Parker swing through New York while balancing his shaky high school life. If done well, then Spider-Man stories are always a good time, so hopefully it's done well.
Spider-Man: Homecoming comes out July 7, 2017.