New Trailer for The Giver is Black-and-White Awesomeness

Wednesday, 04 June 2014 - 3:29PM
Wednesday, 04 June 2014 - 3:29PM
New Trailer for The Giver is Black-and-White Awesomeness
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"From great suffering came a solution - communities" 

It sounds like the opening to any standard dystopic film. 


But this one is different - it's (finally) in black-and-white.

"The Giver," based on the novel of the same name by Lois Lowry, takes place in a futuristic community of "sameness" that seems to be a utopia. One of the primary (and most memorable) features of this futuristic society is that the human race has lost the ability to see color. And when the main character, 12-year-old Jonas, begins to receive memories and emotions from "the Giver," he begins to experience life in color, which is wonderful but isolating. This journey from black-and-white to color is incredibly important to the plot and themes of the novel, and when the first trailer seemingly revealed that the film would be completely in color, fans were rightfully furious. 


Fast-forward two months, and this newly-released trailer more than makes up for the faux pas. It appeared that the creators of the film had furiously backpedaled and converted their footage to black-and-white. But our friends at io9 even did a little digging, and discovered that all the black-and-white footage was new- nothing shown in color in the original trailer was then switched to black and white. 


It seems that, from the beginning, their plan was to make a partially color, partially black-and-white film. But in a fit of stupidity, marketers decided to use a misleading full color first trailer. Whatever.

The new trailer is gripping, and the selective color shots are breathtaking. 

August 15, 2014 is the set release date. And now that the color debacle is resolved, we're SO excited. 


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