Marvel President: We Will Not Move Captain America 3 From Batman v Superman Date
Marvel isn't about to back down in their game of release date chicken with their arch rivals DC Comics.
DC caused a stir when they announced plans to release their vital superhero flick Batman vs Superman: Dawn of Justice on the same date that Marvel had slated for one of their phase 3 movies. It turned out, that movie would be Captain America 3<, the 13th installment of the Marvel Cinematic Universe and the last installment into the origin story of a character that has seen a meteoric rise in popularity.
Now, in a new interview with Empire, Feige made it clear that Marvel wasn't going to blink first: "...we are doing what we've always done, which is sticking to our plan and sticking to our vision for the movies going forward and we have a very large vision that we're working on for Cap 3 and for all the threes movies and just because another movie plops down onto one of ours doesn't mean we are going to alter that. Maybe we should, but we're not going to."
Although there is a palpable rivalry between the two studios, not least as a result of this blatant box office contest, Feige had nothing but nice things to say about DC, particularly when an Empire reporter characterized them as "getting their act together": "I don't think it is quite fa[i]r to say DC is finally getting their act together. The Dark Knight movies were rather successful and genre-defining, they altered the genre in big ways." We would say that they were more than "rather successful," but the context makes this seem like a deliberate understatement.
He went on to explain: "So I think there has always been competition that way. I mean Iron Man was the number one movie of 2008 until The Dark Knight came along, and I loved it. frankly... Here we are now, 14 years since the first Marvel movie I worked on. At that point it had been eight years and for about those eight years people had been asking 'How much longer gonna last?' 'When are people gonna get tired of these movies? And my answer always was 'People only get tired if a whole slew of terrible ones come out'. And it was our job to make sure that doesn't happen. If there are other people out there interested in that not happening as well, I'm all for it!"
Many have argued that DC has much more to lose in this particular gamble. The Justice League franchise is relatively new, and not nearly as established or successful (so far) as the Avengers franchise. If they lose to Captain America at the box office, it could put the heroes' individual films in jeopardy. Furthermore, only one superhero is headlining Captain America 3, while Dawn of Justice has a smorgasbord of heroes: Batman, Superman and Wonder Woman, as well as rumored appearances from Cyborg and Aquaman. As a result, Dawn of Justice is more comparable in scope to an Avengers film than a Captain America sequel, which will provide a handy excuse for Marvel if they lose this little game.
As of now, both films are still scheduled to be released on May 6, 2016.