International Release Dates Announced For Marvel's Phase 3 Movies
Last week, the identity and domestic release dates of the movies making up Marvel's Phase 3 slate were revealed. It was arguably the biggest announcement Marvel Studios had ever made, and it took the Internet by storm. Now, the international release dates have been revealed and you won't be surprised to hear that all but two of the movies will be released earlier in foreign markets.
Here's a rundown of the international release dates, with the domestic release dates in brackets.
- Captain America: Civil War - April 29th 2016 (May 6th 2016 Domestic)
- Doctor Strange - October 26th 2016 (November 4th 2016)
- Guardians of the Galaxy 2 - April 28th 2017 (May 5th 2017)
- Thor: Ragnarok - July 28th 2017 (July 28th 2017)
- Black Panther - October 27th 2017 (November 2nd 2017)
- Avengers: Infinity War Part I - April 27th 2018 (May 4th 2018)
- Captain Marvel - July 6th 2018 (July 6th 2018)
- Inhumans October 26th 2018 (November 2nd 2018)
- Avengers: Infinity War Part II April 26th 2019 (May 3rd 2019)
Why Do Big Movies Come Out In International Markets First?
With the exception of Thor: Ragnarok and Captain Marvel, moviegoers in international markets will get around a one week jump on their North American counterparts. You don't have to be a veteran film fan to know that this was never usually the case, so why the change? Put simply, it all comes down to money. International box-office has become so lucrative to movie studios that for many films - especially blockbusters such as the ones Marvel deals exclusively in - the combined revenues taken in markets such as the UK, Mexico and China can dwarf the amount taken domestically. Take Iron Man 3 for example. Released earlier internationally, Iron Man 3 took a gigantic $800 million in foreign box office. When you compare that to the $400 million Shane Black's movie took back at home, it's not hard to see why studios are starting to give international markets preferential treatment.
Logistics also plays a huge part in these release dates. In any major market, whether it be Germany, the UK or the US, a remarkable amount of marketing resource is dedicated to wringing as much as possible from that territory. The biggest marketing resource these studios have is the stars of their movies, which means the likes of Robert Downey Jr. and Chris Evans are often carted out on gruelling publicity schedules with back to back interviews and press events. Building in a week-long buffer between international release and domestic release means that Marvel can greatly increase the amount of ground their marketing assets can cover.
This all may be of little comfort to Marvel fans in North America, though. For them, these early international releases mean that there will be some nervous days filled with dodging spoiler and leaks on social networks and comment boxes across the internet. Besides, you can always take solace in the fact that, according to Christopher Nolan, these aren't real movies anyway.
Want to see what the (Domestic) line-up of every comic book movie looks like between now and 2020? Check out the infographic below: