Jurassic World, Insurgent Confirmed for Super Bowl TV Spots, Batman v Superman Rumored
The movie trailer line-up for Super Bowl 2015 this weekend has been shrouded in mystery thus far, but we now have two films that are officially confirmed for very expensive television spots: Jurassic World and The Divergent Series: Insurgent. Batman v Superman: Dawn of Justice is also rumored to release its first trailer during the game, but nothing has been confirmed yet.
Jurassic World was the first to be confirmed for its second teaser, which will air a little over two months after the first. The first teaser had a mixed reception, with many falling over themselves with nostalgia but others extremely apprehensive about the CGI dinosaurs, the tamed velociraptors, and the new "hybrid" species:
The Insurgent announcement just came out today, exactly 50 days ahead of the film's release, with star Shailene Woodley making a announcement on the Divergent Series's Instagram:
Een video die is geplaatst door Insurgent Movie (@thedivergentseries) op
Lionsgate also released the final poster for the film to go along with this announcement, and it's just as underwhelming as everything else we've seen so far:
What is up with all the exploding glass? Granted, I haven't read the books, but even if the exploding glass somehow plays a large part in the plot, do they need to put it in every single trailer and promo photo they release? I'm actually a big fan of the first Divergent film as a guilty pleasure, but the marketing campaign is really testing my patience.
And finally, there are the Batman v Superman rumors, which are almost purely speculative, but sound likely enough that they're worth talking about. A few weeks ago, rumors were flying that the highly anticipated first trailer will air during Jupiter Ascending's theatrical run, but now the rumor mill is becoming increasingly insistent that Warner Bros. will show the first teaser during the Super Bowl, as a show of competitiveness with Disney and Marvel, who will most likely air trailers for their biggies like Star Wars: The Force Awakens and Avengers: Age of Ultron.
From Comicbook.com: "There have been repeated rumors that a Batman V. Superman: Dawn of Justice trailer could be coming soon. A Super Bowl commercial could be Warner Bros. way of showing the world that they are getting serious about competing with Marvel Studios on the superhero front."
As for anyone else: the costs for a Super Bowl ad are at a record high: a 30-second ad costs $4.5 million, so it's safe to say that only the year's biggest tentpole movies will be able to afford such a luxury. We haven't heard anything official from Star Wars: The Force Awakens or Avengers: Age of Ultron yet, but they're both regarded as likely candidates, as well as fellow blockbusters Ant-Man, Terminator: Genisys, and (ugh) Fifty Shades of Grey, unfortunately.
