Updated - Batman v Superman: Dawn of Justice Teaser to Air During Super Bowl 49?
After 3 hours of waiting, it looks like we all go to bed disappointed. The wait for our first look at Batman v Superman goes on and the anticipation continues to grow. Quite what the business was with iSpot.tv we don't know.
But, the wait may not continue for much longer as the general industry consensus had been that Warner Bros. will use the bait of a Batman v Superman trailer to help bolster the box office performance of their upcoming space opera movie, Jupiter Ascending. Jupiter Ascending hits theaters this Friday, and if you aren't enthralled by the idea of Channing Tatum wearing funny alien ears, the prospect of getting a glimpse of Dawn of Justice certainly should be enough to drag you to the theater. The only problem is, Warner Bros. has not confirmed any of this , something you would certainly expect them to have done if they really did want to use a Dawn of Justice trailer as bait for Jupiter Ascending.
Tonight's Super Bowl is already shaping up to be a big one in terms of movie trailers, but it's about to get even bigger because it's looking like Warner Bros.' may debut the teaser for Batman v Superman: Dawn of Justice during tonight's game. Many fans had all but given up hope of seeing a teaser during tonight's game after Warner Bros. remained silent on the matter, despite the studio's rivals all announcing TV spots for their summer tent poles. Now though, a page over at TV advertising analytics site, iSpot.tv suggests that Warner Bros. has indeed purchased a prime 30 second slot during tonight's game.
As far as sources go, iSpot.tv is reliable, but if this is an accidental leak or a downright lie, it's safe to say that somebody is in a lot of trouble. Dropping a trailer completely unannounced during the year's biggest TV event would be the type of move you would expect from Warner Bros., so to have that element of surprise ruined will no doubt be incredibly disappointing. Last minute reshuffling of ad spots are not uncommon, even for an event as prime as the Super Bowl, so let's hope that Warner Bros. don't get cold feet and hold off.
Via @antovolk and Comicbookmovie. Com