Elon Musk Has Officially Sold All 20,000 Boring Company Flamethrowers

Friday, 02 February 2018 - 6:24PM
Technology
Gadgets
Friday, 02 February 2018 - 6:24PM
Elon Musk Has Officially Sold All 20,000 Boring Company Flamethrowers
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Boring Company
You can say what you like about Elon Musk, but it's hard to argue with his impressive nose for business.

Initially, people laughed when Musk announced that his underground tunneling venture, The Boring Company, would start selling flamethrowers when they ran out of branded baseball hats. Then it turned out that Musk wasn't joking, as an enterprising hacker found it suspiciously easy to crack the security on a new page on The Boring Company's website, "leaking" a picture of the new branded flamethrower to the world. 




In retrospect, it feels like this might have been part of Musk's plans all along, as just a few days later, the company having been perfectly poised to take advantage of the viral press, all twenty thousand Boring Company flamethrowers have now been sold.

At $500 a pop, this means that Musk's flamethrower gambit has managed to generate as much as $12 million for The Boring Company (although admittedly this is before the cost of the flamethrowers has been deducted). It's bad news for anyone who doesn't want The Boring Company to have more money at their disposal to experiment drilling holes under Los Angeles and other major cities, but good news for anyone who's hopeful that a Hyperloop will be coming to their neck of the woods in the near future.

Musk has even done his best to allay fears that he's secretly working on a zombie virus so that his flamethrower customers will have something to burn, which is very considerate of the guy as he continues to act a little like a Bond villain.

On a completely unrelated note, here's a video of Musk giggling like a schoolboy as he attempts to burn one of his employees to death.




The Boring Company is one of many initiatives currently looking at ways to get people and cargo to move faster between various cities. Rather than investing in Hyperloop technology himself, Musk has decided to focus on doing all the drilling for these projects, as no matter whether a Hyperloop experiment succeeds or fails, eventually, it's going to need a big hole in the ground for testing purposes.

As for the flamethrowers? They're pure Musk, a logical move which admittedly seems a bit dangerous, but which obviously scratched an itch for customers with disposable income and a desire to torch things to the ground.

It helps that The Boring Company flamethrower looks like a giant toy, or a prop from a new Star Wars movie. SpaceX's tourism rocket and spacesuits are similarly designed to make people feel like they're in a science fiction movie, so it's clear that the romanticizing of his products is a strategy that Musk believes will bring him a lot of success.

Considering how quickly his flamethrowers sold out, it seems that Musk is on to a winner here. Plus, he's helping the world prepare should a zombie apocalypse ever actually begin. Not that Musk would engineer a virus himself, but it'd be really good for business if one were to mysteriously arise.


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